Digital marketing is the use of electronic media for the promotion of products and services. It has become essential for the success of business in today’s world. There is no denying that internet has taken the world to a whole new level. Buyers now have more choices than before to explore and research for their desired products. Online media channels have empowered the customers which have given the organizations a real task of online marketing. To engage with the customers, companies have to involve with them on every possible digital platform.
While digital marketing is most closely associated with the internet, there are other channels too, to serve the purpose. Mobile apps, radio, IPTV, TV, radio, electronic billboards are other means of reaching to the customers digitally. These methods help companies and entrepreneurs to assess the customers’ behavior and brand value.